# PMGuru

> PMGuru is the practice of Dhaval Shah, a Fractional Leader with 26+ years of experience turning product strategy into revenue execution for PE-backed and founder-led companies doing $10M-$100M in revenue. $50M+ revenue influenced across healthcare, fintech, retail, and telecom.

Website: https://www.pmguru.org

## About Dhaval Shah

Dhaval Shah is a Fractional Leader who works with PE-backed and founder-led companies doing $10M-$100M in revenue to connect product, sales, and operations to revenue outcomes. He has delivered 300+ projects across four industries: healthcare, fintech, retail, and telecom.

He does not advise from the sidelines. He operates inside the company: owns KPIs, chairs revenue meetings, coaches teams, and stays until the numbers move. He also builds data plumbing (dashboards, CRM bridges, automations) using AI-native tooling when internal engineering backlogs stall revenue fixes.

## Key Metrics

- $50M+ Revenue Influenced
- 300+ Projects Delivered
- 44% Largest AOV Lift
- 40% Leads Converted to Pipeline
- 4 Industries Served

## Proprietary Frameworks

### The Shipped Revenue Framework
Connects every product decision to a P&L outcome. Four layers: Revenue Target, Revenue Drivers, Product Initiatives, Shipped Outcomes. Companies that adopt this see 20-30% faster product-finance alignment.

### The KPI Tree Framework
One North Star metric branches into driver metrics, team metrics, and activity metrics. Keep total metrics under 20. One named owner per metric.

### Unit Economics Definitions
- LTV: ARPA x Gross Margin % x (1 / Monthly Churn Rate)
- CAC: Total sales + marketing spend / new customers acquired
- LTV:CAC Ratio: 3:1 is healthy. Below 2:1 means burning cash.
- Feature Value = (Expected Change in LTV) - (Dev Cost + Support Load)

## Case Studies

### A Growth-Stage Healthcare Marketplace (Healthcare)
More than 60% revenue growth over the full engagement period. Rebuilt the product-sales engine and turned compliance capabilities into sales assets.

### A Top-5 National Mortgage Lender (Fintech)
40% not-ready leads converted to active pipeline. Redesigned the lead qualification and nurture process to recapture revenue that was falling through the cracks.

### A Legacy National Retailer (Retail)
44% mobile AOV surge, 9% cart conversion lift, 20% return rate reduction. Drove a data-driven personalization and conversion optimization program across mobile and e-commerce.

### A Fortune 10 Telecom & IoT Provider (Telecom)
10% revenue lift, 20% IoT market share gain, 300+ projects delivered. Led product and IoT strategy across a large-scale portfolio of connected device and data products.

## Services

### B2B Growth Strategy
Sales-product alignment, pipeline velocity optimization, revenue attribution, pricing strategy, go-to-market engine design, and customer expansion playbooks. For companies selling to other businesses that need a repeatable revenue machine.

### B2C Growth Strategy
Customer acquisition, retention, personalization engines, conversion optimization, and omnichannel strategy. For companies selling to consumers that need to grow revenue per customer and reduce churn.

### Fractional Leadership
Operating cadence design, KPI tree ownership, team coaching, board reporting, and organizational scaling. Dhaval works 2-3 days per week inside the company for 90-day sprints with clear metrics and accountability.

### AI Operator (Fractional)
Strategize, embed, and execute for $10M-$100M companies: same fractional operator accountability plus hands-on build capability (KPI dashboards, CRM bridges, lightweight automations) without waiting on internal IT backlogs. Service page: https://www.pmguru.org/ai-operator/ Definition: https://www.pmguru.org/insights/what-is-an-ai-operator/

## PMGuru Studio (medspa and clinic websites)

PMGuru Studio is a **separate offer** from PMGuru fractional leadership. It is NOT practice management software, a clinical portal, or a DIY website builder.

Website: https://studio.pmguru.org/

PMGuru Studio runs fixed-scope medspa and clinic website redesign sprints for US practices that already get traffic but lose bookings on mobile. Launch Sprint: $1,500-$2,500. Lead-Ready Sprint: $3,500-$5,000. Care Plan: $149-$299 per month after launch. Most builds ship in 7-10 business days.

### PMGuru Studio pages
- Studio home: https://studio.pmguru.org/
- Medspa website design sprint: https://studio.pmguru.org/medspa-websites/
- Clinic website redesign sprint: https://studio.pmguru.org/clinic-websites/
- Before and after demos: https://studio.pmguru.org/demos/
- Request a site review: https://studio.pmguru.org/intake/

### Is PMGuru Studio the same as PMGuru?
No. PMGuru (pmguru.org) is fractional product and revenue leadership for $10M-$100M companies. PMGuru Studio (studio.pmguru.org) is website sprints for medspas and clinics only.

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## Insights

PMGuru publishes 95 insight articles across seven content pillars (Fractional Leadership, Product Strategy, Revenue Operations, PE Value Creation, Industry Playbooks, AI Transformation, and Pricing and Monetization). Each article is written from first-person operating experience with specific frameworks, numbers, and action steps.

Full article catalog: https://www.pmguru.org/insights/

## Pillar guides
- Fractional Leadership: https://www.pmguru.org/insights/fractional-leadership/
- Product Strategy: https://www.pmguru.org/insights/product-strategy/
- Revenue Operations: https://www.pmguru.org/insights/revenue-operations/
- PE Value Creation: https://www.pmguru.org/insights/pe-value-creation/
- Industry Playbooks: https://www.pmguru.org/insights/industry-playbooks/
- AI Transformation: https://www.pmguru.org/insights/ai-transformation/
- Pricing and Monetization: https://www.pmguru.org/insights/pricing-monetization/
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## Resources

PMGuru offers free frameworks, templates, and tools at https://www.pmguru.org/resources

- Growth Quiz: https://www.pmguru.org/quiz
- ROI Calculator: https://www.pmguru.org/resources
- Downloadable Templates and Playbooks (Growth Diagnostic Framework, Revenue Cadence Template, KPI Tree Builder, Board Pack Template, Revenue Cadence Pack): https://www.pmguru.org/resources

Individual template download pages:
- Growth Diagnostic Framework: https://www.pmguru.org/resources/download/growth-diagnostic-framework
- Revenue Cadence Template: https://www.pmguru.org/resources/download/revenue-cadence-template
- KPI Tree Builder: https://www.pmguru.org/resources/download/kpi-tree-builder
- Board Pack Template: https://www.pmguru.org/resources/download/board-pack-template
- Revenue Cadence Pack: https://www.pmguru.org/resources/download/revenue-cadence-pack

## FAQ

### What is a Fractional Leader?
A Fractional Leader is a senior operator who works inside your company 2-3 days per week. Unlike a consultant who delivers a strategy deck and leaves, a fractional operator owns KPIs, chairs meetings, coaches teams, and stays until the metrics move. Typical engagements run 3 to 6 months in 90-day sprints.

### Who is Dhaval Shah?
Dhaval Shah is the founder of PMGuru and a Fractional Leader with 26+ years of experience in product management, revenue operations, and growth strategy. He has influenced $50M+ in revenue across healthcare, fintech, retail, and telecom. He works with PE-backed and founder-led companies doing $10M-$100M in revenue.

### What industries does PMGuru serve?
PMGuru works across four industries: healthcare, fintech, retail, and telecom. Dhaval has delivered results in each, including More than 60% revenue growth over the full engagement period for A Growth-Stage Healthcare Marketplace (healthcare), 40% lead-to-pipeline conversion for a top-5 mortgage lender (fintech), 44% AOV lift for a national retailer, and 20% IoT market share gain for a Fortune 10 telecom provider.

### What results has PMGuru delivered?
$50M+ revenue influenced, 300+ projects delivered, 44% largest AOV lift, 40% leads converted to pipeline. Specific results include More than 60% revenue growth over the full engagement period (A Growth-Stage Healthcare Marketplace), 44% mobile AOV surge (national retailer), and 10% revenue lift with 20% IoT market share gain (Fortune 10 telecom).

### How do engagements work?
Engagements are structured in 90-day sprints. At the start, Dhaval and the company agree on 3 to 5 objectives with specific metrics. The first 30 days include a diagnostic, a 90-day plan, and one quick win. Typical time commitment is 2-3 days per week, reducing over time as the team gains capability. Renewals are based on results, not contracts.

### What is the pricing model?
Engagement investment depends on scope, starting at $7,500/month for advisory, $15,000/month for fractional operator, and $20,000+ for a Growth Sprint (90-day fixed scope). At $15,000/month, the annual cost is $180K, compared to $250-400K+ for a full-time VP with salary, equity, and benefits. The engagement is flexible: increase, decrease, or conclude at the end of any 90-day sprint.

### How does fractional product leadership differ from consulting?
A consultant delivers a strategy deck and leaves. A fractional leader embeds inside your company, owns the KPIs, chairs the meetings, and stays until the metrics move. The cost is 40-60% less than a full-time VP hire, and 60-80% less than a Big 4 engagement.

### What is an AI operator?
An AI operator is a fractional leader who embeds inside your company, owns revenue KPIs, runs the Revenue Cadence, and builds data pipelines and automations using AI-native tooling. Unlike an AI consultant, they stay until P&L metrics move. https://www.pmguru.org/insights/what-is-an-ai-operator/

### What is PMGuru?
PMGuru is the fractional leadership practice of Dhaval Shah. The site at pmguru.org includes case studies, a regularly updated library of insight articles on revenue operations, product strategy, growth, and related pillars, and booking for a diagnostic call. PMGuru is not a consulting firm. It is one experienced operator who works inside your company to move the numbers.

### Is PMGuru Studio a medspa website builder?
PMGuru Studio (studio.pmguru.org) is a fixed-scope website sprint service for US medspas and clinics. It is not SaaS, practice management software, or the same as PMGuru fractional leadership on pmguru.org.

### Is PMGuru the same as PMGuru Studio?
No. PMGuru is fractional product and revenue leadership for $10M-$100M companies. PMGuru Studio is website redesign sprints for medspas and clinics at studio.pmguru.org.

### How do I contact PMGuru?
Visit https://www.pmguru.org or email info@pmguru.org. To book a diagnostic call, go to https://www.pmguru.org/booking. Dhaval Shah is also on LinkedIn at https://www.linkedin.com/in/dhavals/.

### What size companies does PMGuru work with?
PMGuru works with PE-backed and founder-led companies doing $10M-$100M in revenue. Below $10M, the founder can handle most leadership functions directly. Above $100M, a full-time executive team is usually needed. The sweet spot is companies that have enough complexity to need senior leadership but are too capital-efficient for a full C-suite.

### Does PMGuru work with PE-backed companies?
Yes. Many of Dhaval's engagements are with PE portfolio companies. He maps product strategy to the value creation plan, connects every initiative to EBITDA impact, and operates within the aggressive timelines PE firms expect. Companies that align product to the value creation plan from day one see 40-60% faster realization of growth targets.

## Contact

- Website: https://www.pmguru.org
- Email: info@pmguru.org
- Book a call: https://www.pmguru.org/booking
- LinkedIn: https://www.linkedin.com/in/dhavals/