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ABOUT

The Background

In the words of M.K. Gandhi, "The best way to find yourself is to lose yourself in the service of others." This quote perfectly encapsulates my approach to product development, which involves delving deep into user needs and crafting data-driven solutions that truly serve them.

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My journey through Telecom, Retail, and Finance has enriched my understanding of the power products hold.

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I have spearheaded initiatives that have transformed the homeownership process, empowered customers to find purchases that spark joy and confidence, and ensured peace of mind for hundreds of clients.

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I firmly believe that exceptional products are born from collaboration and a people-centric approach.

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I am eager to hear your vision and explore how together we can create something truly remarkable.

PMGuru Strenghts
PM Expert

CV

Background Details

Sr. Digital Product Manager - Product Strategy

Rocket Mortgage is an industry leading mortgage lender and financial technology company, providing innovative mortgage solutions and shaping the future of the home loan process.

 

Senior Product Manager in Product Strategy team at Rocket Mortgage, I played a pivotal role in the strategic direction and development of a groundbreaking platform, responsible for delivering a nurturing experience for clients on their homeownership journey. My position involved collaborating with cross-functional teams, conducting market research, and crafting compelling business cases.

Revenue Growth Catalyst: Orchestrated the creation of an innovative platform, contributing to a substantial increase in revenue across all business segments, resulting in a remarkable 15% overall business performance improvement.

Cutomer Engagement Specialist: Achieved a remarkable 30% boost in user engagement and a significant uptick in client acquisition, reinforcing Rocket Mortgage's market leadership.

Innovation and Strategy Visionary: Committed to driving innovation, I led from the front, setting the strategic example and guiding aspiring, ready, and not-able homeowners through their journey with an exceptional experience.


Market Dominance Strategist: Demonstrated excellence in product strategy, securing a dominant market position for Rocket Mortgage in the highly competitive mortgage industry.

Sr. Product Manager - Omnichannel

JCPenney is a renowned American department store chain with a widespread presence, serving a diverse customer base and offering a wide range of products, from apparel to home goods.

 

As a Senior Product Manager specializing in the omnichannel landscape at JCPenney, I had the privilege of leading cross-functional teams to optimize product features, ultimately driving revenue growth and enhancing margins. My role was centered around improving the customer experience and maximizing sales through data-informed strategies.

Revenue Growth Driver: Spearheaded cross-functional teams to optimize product features, leading to a substantial increase in revenue and margins, significantly improving business performance within the omnichannel landscape.

Cart Conversion Enhancement: Achieved a remarkable 9% increase in Cart Conversion Rate across all channels, delivering an exceptional shopping experience and boosting sales.

AOV Elevation: Elevated the Average Order Value (AOV) from $73 to $105 in Mobile through the strategic implementation of data-driven techniques.

Cart Abandonment Reduction: Successfully reduced Cart Abandonment by 200 basis points, resulting in higher purchase completion rates and revenue gains.

Innovative Solutions: Innovatively introduced Gift Cards to meet Shipping thresholds, effectively lowering returns, and streamlining processes.

Tech Proficiency: Demonstrated a strong understanding of both desktop and mobile technologies, utilizing insights into consumer behavior to drive product success and maximize revenue.

Sr. Product Manager - Digital Experience

AT&T, a globally recognized leader in the telecommunications industry, serves millions of customers with a wide range of services, and is renowned for its technological innovations.

As a Senior Product Manager at AT&T, I played an instrumental role in driving revenue growth through innovative digital solutions. My responsibilities encompassed orchestrating a digital revolution, leading a team of UX experts, igniting growth in user registrations, and crafting empowering IAM frameworks for industry giants. I envisioned and implemented SSO strategies, securing the company's future in a rapidly evolving digital landscape.

Revenue Growth Architect: Orchestrated a digital revolution that led to substantial revenue growth, thanks to an increased focus on user registration and dashboard development.

UX Maverick: Led an elite UX research team to uncover valuable market insights and optimize user experiences, resulting in significant revenue boosts.

eCommerce Visionary: Drove a remarkable 10% surge in user registrations, laying the foundation for substantial revenue expansion within the eCommerce domain.

Client Empowerment: Developed innovative IAM frameworks, empowering more than 400 reseller clients of industry giant IBM, and facilitating their success.

Future-Ready Strategist: Paved the way to a seamless future by implementing visionary Single Sign-On (SSO) strategies, ensuring agile integrations that opened doors to additional revenue streams.

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