B2B GTM & Pipeline Velocity (Fractional Operator)

I work with B2B companies doing $10M-$100M in revenue. Below that, you need different motions. Above that, you often need a full-time hire. In this band, a fractional operator who owns the numbers is the right fit.

Typically 3 to 6 months. Every engagement starts with a diagnostic. You get the three biggest growth gaps and a 90-day plan. From there we design the cadence and I execute inside it. No open-ended retainers.

Yes. Most of my B2B work is with PE-backed and growth-stage and mid-market companies. I understand the cadence, reporting, and pressure. I have grown revenue 35% in 6 months for a PE-backed medtech and converted 40% of not-ready leads into active pipeline for a top-5 mortgage lender.

I sit in the room. I do not deliver decks and leave. I run the joint pipeline reviews, own the stage definitions, and hold both sides accountable. The alignment happens because someone owns it. That is the fractional operator model.

Healthcare, fintech, retail, telecom. I have shipped in all four. Each has different compliance and sales motion. The revenue operating playbook transfers; the specifics adapt.

A consultant delivers a strategy deck and leaves. A fractional leader embeds inside your company, owns the KPIs, chairs the meetings, and stays until the metrics move. I run the operating cadence 2-3 days per week for 90-day sprints. The cost is 40-60% less than a full-time VP hire. The accountability is higher because I am measured on revenue outcomes, not billable hours.