Healthcare & healthcare-adjacent · $10M–$100M
I embed as a fractional product and revenue operator to find where product, marketing, sales, and operations are losing revenue, then establish the ownership and operating cadence required to improve performance.
Not ready to meet? Request a Private Revenue Memo
Diagnostic
Send your URL and the metric that must move in 90 days. I reply with three gaps visible from the outside. No calendar required.
Proof through numbers
Healthcare marketplace growth, fintech pipeline conversion, telecom revenue lift, and retail commerce performance. Each result comes from a specific engagement and carries its own context.
Built a measurable commercial system across demand creation, registration-to-ordering, lifecycle programs, attribution, and cross-functional execution.
Read the healthcare case studyPercent figures are highlights from specific client work, not industry benchmarks. Case studies carry the full context and methodology.
Review all case studies for engagement-level detail.
The call
A working session, not a sales pitch. Clarity either way.
01
You share the metric you need to move and whatever revenue, funnel, or retention context you have. No deck required.
02
We walk your revenue engine together. I identify where product, marketing, sales, and operations are misaligned and who should own the fix.
03
Straight read on the biggest gaps in your revenue engine (usually three). Who should own the fixes and what changes first. What the first 90 days look like if we work together.
04
We discuss whether a Revenue Engine Diagnostic or embedded Fractional Operator engagement makes sense. No pressure to commit on the call.
Process
One operating model for CEOs, COOs, and PE operating partners at $10M–$100M companies: diagnostic, cadence install, execution until the numbers move.
Phase 1 · Week 1-2
I audit your revenue engine: product-market fit, sales funnel, unit economics, team structure, and operating cadence. You get a written diagnostic with the three biggest revenue gaps and a 90-day plan to close them.
Phase 2 · Week 3-4
I design and install the weekly, monthly, and quarterly rhythm your team needs: KPI dashboards, meeting cadences, ownership maps, and escalation paths. Everyone knows what they own and when it is due.
Phase 3 · Ongoing
I work inside your team as a fractional operator: running the revenue meetings, owning the KPIs, coaching your product and sales leads, and course-correcting in real time. Typical engagement: 6-12 months. I stay until the numbers move.
Offer
The offer is embedded fractional leadership. B2B and B2C describe how your revenue engine runs, not a separate practice.
Frameworks
Every engagement starts with one of these. You get the structure, not just the strategy.
Connect product metrics to revenue outcomes. One tree, no vanity metrics.
Learn the framework →Weekly pipeline, monthly forecast, quarterly reviews. One rhythm, one owner.
Learn the framework →Every product decision ties to a P&L outcome. Roadmap choices are revenue choices.
Learn the framework →Three prompts, structured output, before you book. Same diagnostic lens as the call, self-serve.
Learn the framework →Insights
Frameworks and playbooks from real engagements with $10M-$100M companies.
Revenue Operations · 7 min
Most companies lose 40% of potential revenue before a customer ever reaches sales. Here is where it goes and how to recapture it.
Read article →Product Strategy · 9 min
A framework for connecting every product decision to a P&L outcome. The operating model I use with PE-backed companies.
Read article →Fractional Leadership · 6 min
A consultant gives you a deck. A fractional operator runs the meeting, owns the KPIs, and stays until the numbers move.
Read article →FAQ
Growth Diagnostic, engagement length, pricing, and how this differs from a consulting engagement.
Next step
Book a 30-minute Revenue Strategy Call. I will identify the gaps, assign ownership, and outline what the first 90 days would look like.
Not ready to meet? Request a Private Revenue Memo
