Free Product Leadership Tools and Templates
PMGuru offers free tools for product and revenue leaders at $10M-$100M companies: a revenue opportunity calculator, pipeline coverage calculator, Product Thinking Coach, Growth Quiz, and seven downloadable frameworks. Every tool ties back to the Shipped Revenue Framework and KPI Tree methodology.
Pair these tools with the insights library or go straight to a diagnostic call.
Interactive Tools
Calculators, coaching, and a diagnostic quiz you can use right now.
Product Thinking Coach
A worksheet-style pass on what you are building, where you are stuck, and what would move on the P&L first.
Revenue Opportunity Calculator
Move the sliders to match your business. Each field has a short example so the outputs are easy to read.
Revenue Opportunity Calculator
Purpose. See a ballpark for where money might be left on the table across leakage, pricing and wins, churn, and cycle time. Move the sliders to match your business. The math stays simple so you can use it in a review, not replace your finance model.
How this works
Inputs at a glance
Match each slider to your company. Together they build one combined estimate you can sanity-check in a meeting.
Example: if you booked about $10M in the last year, set $10M. That sets how large the dollar estimates are.
Example: 15% means revenue is up about 15% versus last year. This estimate uses growth to scale one of the buckets.
Rough average gross value per customer over their time with you. The large numbers on this page use revenue, growth, churn, and sales cycle. This value appears on your emailed report.
Share of revenue you lose when customers leave over a year. Example: 5% means you keep 95% of that recurring revenue if nothing else changes. If you track monthly churn, annualize it.
Example: 45 days from qualified opportunity to closed-won. Longer cycles get a larger slice in the close-faster bucket in this estimate.
Your opportunity
The bar shows four slices that sum to the headline total. The first card shows the full leakage picture for context. Dollar amounts are ballpark numbers for discussion, not audited fact.
What makes up the total
The first metric card shows the full leakage picture. The bar only counts part of that leakage in the headline total, plus pricing and wins, keeping customers, and closing faster. That keeps the total from double-counting the same dollar.
- Leakage in the total$2.0M
- Pricing and wins$2.5M
- Keeping customers$250K
- Closing faster$125K
Combined rough upside: $4.9M
Money left on the table (rough)
$3.4M
A ballpark for revenue that slips through cracks at your size. Not an audit. See the bar below for how this rolls into the headline total.
Extra from pricing and wins
$2.5M
Rough upside if you improved pricing, packaging, or win rate without changing company size. Example mindset: same traffic, better conversion.
Value of keeping customers
$250K
Rough value of revenue you keep if churn drops, based on your churn rate and sales volume.
Value of closing deals faster
$125K
Rough value tied to how long deals take. Example: a longer cycle gets a larger slice here because speed shows up as money.
Combined rough upside
$4.9M
Adds the four slices in the bar. Use it to start a leadership conversation, not as a promise or a valuation.
Pipeline Coverage Calculator
See whether pipeline covers this period's goal. Worked example in the card, plus a simple 3x and 2x rule of thumb.
Pipeline Coverage Calculator
Purpose. Do you have enough pipeline to hit this period's revenue goal? Many teams use a simple multiple (often 3x) as a quick check. Your CRM and forecast still win.
What you are comparing
Coverage ratio = weighted pipeline ÷ revenue goal for the same window. Example: $5M weighted pipeline ÷ $2M goal = 2.5x. Both numbers must cover the same time period, for example this quarter's goal and deals you expect to close this quarter.
Revenue you need to close in this period: quota, forecast commit, or board plan. Example: $2M this quarter. Use the same currency and units as pipeline.
For each deal: deal size × stage win odds. Add those up for deals you expect to close in this period. Example: a $100K deal at 50% stage weight counts as $50K. If you only have total unweighted pipeline, you can type it in, but coverage will look better than it really is.
Coverage readout
Expected pipeline dollars divided by your goal for the same period. The band is a common rule of thumb, not a guarantee.
Same scale for both bars
Bar length matches dollars. The chart scales to the larger number so both bars stay visible.
Coverage on a 5x track
The marker shows your ratio on a 0 to 5x track. Values above 5x sit at the end so the layout stays stable.
Below 2x is risk, 2x to 3x is tight, 3x or above is comfortable for the rule of thumb used here.
Pipeline ÷ goal
2.50x
You are between 2x and 3x of this period goal. Tighten the forecast or add pipeline before the period closes.
Band: Tight (2x to 3x)
Match Tools to Your Call
Pick the meeting you booked (or plan to book) and use the prep that matches.
Growth Diagnostic
30 minutes. Three gaps, one KPI to own, 90-day outline. Start with the framework, then sanity-check upside with the revenue calculator.
Deep Dive
60 minutes on one product, pricing, or GTM decision. Prep the decision and numbers before we meet.
Quick Intro
15 minutes for fit and next steps. Keep it light: stage, constraint, urgency.
Downloadable Frameworks and Templates
Playbooks and templates you can use this week.
Ready to talk?
Book a 30-minute diagnostic call. I will tell you the three biggest growth gaps I see, and you will walk away with a clear next step, whether we work together or not.