B2C Growth: Lower CAC, Lift LTV, Reduce Churn
I fix acquisition cost, retention leakage, and fragmented attribution for B2C companies doing $10M-$100M. I measure success by LTV:CAC ratio, churn rate, and omnichannel conversion. Spend connects to revenue. Retention stops leaking. Channels work together.
Where Consumer LTV and Acquisition Costs Break Down
Three patterns I see again and again in consumer-facing companies
Customer acquisition cost keeps climbing
Paid channels eat margin. Organic does not scale. You cannot tell which touchpoints actually convert. Spend keeps rising while LTV stays flat.
Retention and churn eat your gains
You acquire customers but lose them in 90 days. No one owns the post-purchase experience. Reactivation campaigns feel like guesswork.
Channels are fragmented, attribution is guesswork
Social, email, in-store, app. Each channel reports its own numbers. You cannot connect a TV spot to an app download, or an Instagram ad to in-store purchase.
CAC Reduction, Retention, and Omnichannel Attribution
I sit in the room, own the numbers, and stay until the revenue moves
- Customer Acquisition: Channel mix, creative testing cadence, and conversion paths that lower CAC. I drove 44% mobile AOV growth and 20% fewer returns for a legacy retailer.
- Retention & Loyalty: Post-purchase flows, lifecycle segments, and win-back logic that reduce churn. One engagement cut early churn 18% in 4 months.
- Personalization: Data-backed segments, behavioral triggers, and messaging that moves the needle on conversion and LTV, not vanity metrics.
- Omnichannel Strategy: Attribution that connects online and offline. One source of truth for spend and revenue across channels.
- AI-Driven Targeting: Lookalike modeling, predictive segments, and creative optimization tied to closed revenue, not clicks.
- Data-Led CX: Journey mapping grounded in real behavior data. Fix the drop-off points that actually matter to revenue.
Fractional Operator vs. Typical B2C Consultant
Specific deliverables, not vague advice
| What you get with me | Typical consultant |
|---|---|
| Written audit with 3 growth gaps and 90-day plan | Generic deck with recommendations |
| Fractional operator owning acquisition and retention KPIs | Advisor who hands off to your team |
| Omnichannel attribution built into your stack | Dashboard setup, no closed-loop tracking |
| CAC and LTV targets with week-by-week deliverables | Strategic frameworks, no execution |
| 3 to 6 months, fixed scope, clear exit | Open-ended retainer or project creep |
Proof: B2C Outcomes
Retail. AOV, conversion, omnichannel.
Legacy national retailer: 44% mobile AOV surge, 9% cart conversion lift. Omnichannel product enhancements tied to revenue.
Frequently Asked Questions
B2C growth and fractional engagement
Related Case Studies
Healthcare, fintech, retail, telecom. Real companies, real numbers.
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