Drove 44% mobile AOV surge and 9% cart conversion lift at a Legacy National Retailer

1. Mapped the full mobile purchase journey from landing to post-purchase. Found three revenue leaks: checkout friction, no incentive to meet shipping thresholds organically, and zero cross-sell at cart.
2. Led cross-functional teams across product, engineering, and marketing to design and ship omnichannel enhancements: streamlined mobile checkout, in-app cross-sell recommendations, and gift card integration at the shipping threshold.
3. Analyzed cart abandonment data to pinpoint where customers dropped. Introduced gift cards as a way to meet shipping minimums without over-ordering, directly targeting the return rate problem.
4. Built a shared KPI dashboard for product and marketing: mobile AOV, cart conversion, and return rate. Weekly cadence with one owner per metric.

“He saw what three agencies missed. Mobile was our biggest traffic source and our worst revenue performer. Within one quarter, AOV was up 44% and returns were down 20%.”