Grew Pipeline Medical revenue 35% in 6 months
Pipeline Medical was stuck. Revenue had plateaued, sales and product teams were pointing fingers at each other, and the board was asking hard questions. I came in as a fractional operator, diagnosed the three biggest revenue gaps in week one, and spent the next five months rebuilding their product-sales engine from the inside.
Timeline: 6 months
The Challenge
What was broken before
Pipeline Medical had a solid product but a broken go-to-market engine. Sales closed deals the product team never planned for. Product shipped features sales never asked about. The result: a 47-day sales cycle, 23% win rate, and revenue growth that had flatlined for three consecutive quarters.
The Approach
What I did
- Ran a full revenue diagnostic in the first two weeks: mapped the entire funnel, interviewed every sales rep, sat in on product planning sessions, and audited the P&L line by line.
- Identified three critical gaps: no shared KPI ownership between product and sales, no revenue attribution model, and a pricing structure that left 20% on the table.
- Installed a weekly revenue cadence with shared dashboards, built an attribution model that tied product decisions to revenue outcomes, and restructured pricing based on customer value tiers.
- Coached the product and sales leads to own their respective KPIs and run their own cadence meetings by month four.
Results
Numbers that moved
35%
Revenue growth in 6 months
47 to 28 days
Sales cycle reduction
23% to 38%
Win rate improvement
20%
Average deal size increase from pricing restructure
What They Said
Client testimonial
“Dhaval didn't just give us a strategy deck. He sat in the room, owned the numbers, and moved them. Revenue grew 35% in six months.”
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