Insights
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Pipeline Velocity: Why Speed Matters More Than Volume
You do not need more leads. You need faster ones. How to calculate pipeline velocity and the three levers that actually move it.
The Revenue Cadence: Running a Growth Operating Rhythm
The weekly, monthly, and quarterly rhythm I install in every company I work with. Meetings, metrics, owners, and escalation paths. The whole system.
Revenue Attribution: The Metric Most Companies Get Wrong
First-touch, last-touch, multi-touch. They are all incomplete. Here is the attribution model that actually tells you where your revenue comes from.
Unit Economics for Product Leaders
You do not need an MBA to read a P&L. Here are the five numbers every product leader should know cold and how to use them in roadmap decisions.
The Shipped Revenue Framework
A framework for connecting every product decision to a P&L outcome. Not theory. The actual operating model I use with PE-backed companies.
The Invisible 40%
Most companies hemorrhage 40% of potential revenue before a customer ever reaches sales. Here is where it goes and how to recapture it.