You ship features. The number does not move.
The backlog is full. Nobody can say which item hits revenue or margin. Start with shipped revenue, then build the KPI tree.
Shipped revenue →Pillar Guide
Product strategy
that connects to
shipped revenue.
You have real revenue and a thin engineering budget. These are the playbooks I use to tie roadmap work to the P&L, not a stack of theory decks.
If a roadmap item cannot name its P&L line and owner, it does not belong in the next sprint.
What is breaking?
Pick the break that matches your week. Ignore the rest for now.
Product and sales do not agree on the plan.
Self-serve and sales-led collide. Handoffs drop. Conversion has no owner. Fix the motion before you add more product.
PLG vs SLG →Everything is P1. Almost nothing ships.
Engineering is maxed. Discovery is thin. Prioritization is politics. Score work against outcomes under real capacity.
Prioritization →The stack I install
Metrics. Bets. Weekly review. That is the whole system.
KPI Tree
One North Star. A few drivers. Named owners. Everyone knows what they move.
KPI tree →Shipped Revenue
Every bet maps to a P&L line before it hits the sprint. No orphan features.
Shipped revenue →Operating Cadence
Weekly review. Monthly product check. Fix misses while you still can.
Operating cadence →Three paths
Open the one that matches the decision on your desk.
What do we build next?
- Prioritization under real capacity
- Discovery that is not theater
- Platform vs product bets
Which growth motion?
- Product-led vs sales-led
- Product and sales handoffs
- Roadmap problems that kill revenue
Product vs the value plan
- Frameworks for PE-backed teams
- Board metrics from the KPI tree
- First 100 days
Start here
Core playbooks
Read these first. The rest of the library supports them.
Articles in this series
One problem per article. Use what you need.
The All (95) tab is the full library with search and filters. This page lists 16 articles in this pillar. Article cards are in Articles in This Series above. Open the full library.
Product Strategy8 min read
Product Strategy Consultant vs. Operator: What Drives Results
Product strategy consultants cost $50K-$200K for a 6-12 week engagement. Operators cost $10K-$20K/month for 3-6 months of results. When each model wins.
- product strategy consultant
- product strategy consulting
Product Strategy8 min read
Competitive Intelligence That Shapes Product Decisions
Most competitive intelligence fills slide decks, not product decisions. A 3-step system to collect, review monthly, and ship what the data says.
- competitive intelligence product strategy
- competitive analysis product decisions
Product Strategy6 min read
Product Strategy Frameworks for PE-Backed Companies
Product and technology roadmaps for PE-backed companies: which frameworks to install first, how they connect to the value-creation plan, and how IT strategy shows up in diligence and the 100-day plan.
- product strategy framework
- PE portfolio
Product Strategy6 min read
Product Strategy for PE-Backed Companies
Product growth strategy for PE portfolio companies: roadmap, productization decisions, and EBITDA. How product analysis and execution tie to the value creation plan in the first 100 days.
- PE portfolio
- private equity product strategy
FAQ
Common questions
Straight answers before you dig into the articles.
Get new playbooks
KPI trees, shipped revenue, prioritization. About 1-2 emails a month.
This block is email only. Every guide for this pillar is in Articles in This Series above.
Stuck on the roadmap?
Bring the messy priorities. We will sort them.
30 minutes. I will point at the two or three product calls that move revenue first.