Pillar Guide

Product Strategy for Growth-Stage and Mid-Market Companies

Product strategy at a $10M-$100M company is different from product strategy at a startup or a Fortune 500. You have real revenue to protect, real customers to serve, and real constraints on engineering capacity. The margin for wasted cycles is thin.

I connect every product decision to a P&L outcome. These articles cover the frameworks I install in every engagement: KPI trees, outcome-based roadmaps, prioritization models, and the operating cadence that keeps product and revenue aligned.

Articles in This Series

Each article teaches one framework you can install this quarter.

Product Strategy

Product Strategy for PE-Backed Companies

PE firms buy companies expecting 2-3x returns in 3-5 years. That changes everything about how you run product. Here is the playbook.

4 min readscale

Product Strategy

Feature Factories: How to Break the Build Trap

If your team measures success by features shipped instead of outcomes delivered, you are in the build trap. Here is the operating model change that breaks it.

4 min read

Product Strategy

The Product Roadmap Is Lying to You

Your roadmap says one thing. Your team is building another. Your customers want something else entirely. Three fixes that align all three.

4 min read

Product Strategy

Product-Led Growth vs. Sales-Led Growth: When to Use Which

PLG is not always the answer. Neither is a big sales team. The right model depends on your ACV, buyer, and market. Here is how to choose.

4 min readgrowth

Product Strategy

The KPI Tree Framework

One metric at the top. Everything else branches down from it. How to build a KPI tree that makes every team row in the same direction.

4 min read

Product Strategy

Stop Building, Start Balancing

Your team is shipping features nobody asked for while ignoring the ones that drive revenue. Here is how to fix the prioritization problem at the root.

4 min read

Get Product Strategy That Connects to Revenue

30-minute call. I will identify the 2-3 product decisions with the highest revenue impact for your business right now.