Is this a revenue forecast?

No. The diagnostic produces an illustrative leakage band from your inputs. It is a starting point for ownership conversations, not a forecast or guarantee.

CEOs, COOs, and PE operating partners at $10M–$100M companies when leadership has activity metrics but cannot connect them to revenue outcomes.

What comes after I run it?

Download the KPI Tree template to assign owners, then bring your scorecard to a Revenue Strategy Call if you want help isolating the operating drivers suppressing revenue.

Buying situation · Activity not tied to revenue

Leadership has metrics. Nobody can name which drivers suppress revenue.

Run an illustrative leakage band, then assign owners with the KPI Tree. If the ownership gap is clear, bring your scorecard to a Revenue Strategy Call.

Book a Revenue Strategy Call

Not ready to meet? Request a Private Revenue Memo

Diagram of revenue leakage before sales engagement across the funnel — Activity metrics do not move revenue until ownership of the leak is assigned.

Tool

Revenue leakage diagnostic

Preview the tool below. Adjust inputs, read the illustrative range, then grab the KPI Tree if you want structure behind the weekly cadence.

This ties to the Invisible 40% idea: revenue that disappears before sales gets a fair shot. The output is an illustrative band, not a forecast. I built it so executives can sanity-check whether the gap is worth a real diagnostic.

ARR ($M)

Win rate (%)

Avg sales cycle (days)

For the operating model behind pre-sales leakage, read The Invisible 40%. For the scorecard and ownership structure, read the KPI Tree Framework.

FAQ

Frequently Asked Questions

Next step

Bring your scorecard to a Revenue Strategy Call

If your leadership team has metrics but cannot identify which operating drivers are suppressing revenue, we will isolate the ownership gap together.

Book a Revenue Strategy Call

Not ready to meet? Request a Private Revenue Memo