$10M–$100M healthcare
Commercial growth with attribution discipline
For CMOs and growth leaders when marketing activity does not tie to shipped revenue.
I build the attribution model, demand engine, and reactivation programs that connect marketing to shipped revenue. Referral and partner accounts stay out of the marketing lens so leadership reads performance honestly.
Not ready to meet? Request a Private Revenue Memo
Problems I fix
Where revenue stalls in your role
Marketing cannot prove contribution
Activity reports exist. Shipped revenue attribution does not.
Dormant accounts ignored
Reactivation potential sits in CRM with no owner or program.
Demand and sales misaligned
Campaigns generate leads sales does not trust or close.
Outcomes
What changes when someone owns the gap
- →Marketing-attributed shipped revenue framework
- →Reactivation program with measurable recovery
- →Shared weekly demand and pipeline review
Proof
A Growth-Stage Healthcare Marketplace
Marketing-acquired accounts generated several million dollars in shipped revenue (directional) at the healthcare marketplace while hundreds of dormant accounts reactivated.
Read the full case study →Fractional operator vs consultant
Why execution differs
| Fractional operator | Typical consultant |
|---|---|
| Owns KPIs and runs the weekly revenue rhythm | Delivers recommendations and leaves |
| Sits in product, sales, and ops meetings | Presents to leadership quarterly |
| Fixed scope with clear exit criteria | Open-ended advisory retainer |
| Stays until metrics move | Hands off execution to your team |
FAQ
Book a Revenue Strategy Call
Not ready to meet? Request a Private Revenue Memo