$10M–$100M · Product leadership
You need executive product leadership. The seat is empty.
For CEOs and boards when roadmap choices do not show up in the P&L and a full-time CPO search will take too long.
Roadmap choices are revenue choices. I embed as fractional product leadership, map the KPI tree from product metrics to business outcomes, align product and sales on one scoreboard, and own the product-sales handoff until shipped revenue moves.
Not ready to meet? Request a Private Revenue Memo
Problems
Problems I fix
Where revenue stalls in your role
Roadmap disconnected from revenue
Features ship. Pipeline and retention do not move.
Product and sales optimize different metrics
Win rates stall. Churn rises. No shared definition of success.
Platform journey leaks conversion
Registration, CRM, and ordering workflows break before revenue records.
Outcomes
Outcomes
What changes when someone owns the gap
- KPI tree linking product inputs to P&L
- Product-sales alignment cadence
- Roadmap tied to revenue levers
Proof
Proof
A Growth-Stage Healthcare Marketplace
At the growth-stage healthcare marketplace, platform journey improvements and CRM integration connected product work to marketing-acquired shipped revenue.
Read the full case study →Contrast
Fractional operator vs consultant
Why execution differs
| Fractional operator | Typical consultant |
|---|---|
| Owns KPIs and runs the weekly revenue rhythm | Delivers recommendations and leaves |
| Sits in product, sales, and ops meetings | Presents to leadership quarterly |
| Fixed scope with clear exit criteria | Open-ended advisory retainer |
| Stays until metrics move | Hands off execution to your team |
Tools
Tools
Apply the diagnostic before you book
FAQ