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$10M–$100M healthcare

Product strategy connected to shipped revenue

For CPOs and product leaders when roadmap choices do not show up in the P&L.

Roadmap choices are revenue choices. I map the KPI tree from product metrics to business outcomes, align product and sales on one scoreboard, and own the product-sales handoff.

Problems I fix

Where revenue stalls in your role

Roadmap disconnected from revenue

Features ship. Pipeline and retention do not move.

Product and sales optimize different metrics

Win rates stall. Churn rises. No shared definition of success.

Platform journey leaks conversion

Registration, CRM, and ordering workflows break before revenue records.

Outcomes

What changes when someone owns the gap

  • KPI tree linking product inputs to P&L
  • Product-sales alignment cadence
  • Roadmap tied to revenue levers

Proof

A Growth-Stage Healthcare Marketplace

At the growth-stage healthcare marketplace, platform journey improvements and CRM integration connected product work to marketing-acquired shipped revenue.

Read the full case study →

Fractional operator vs consultant

Why execution differs

Fractional operatorTypical consultant
Owns KPIs and runs the weekly revenue rhythmDelivers recommendations and leaves
Sits in product, sales, and ops meetingsPresents to leadership quarterly
Fixed scope with clear exit criteriaOpen-ended advisory retainer
Stays until metrics moveHands off execution to your team

FAQ