Resources · Calculator
Revenue Opportunity Calculator
Preview first. Adjust inputs, read the illustrative band, then decide whether a Revenue Strategy Call is the right next step.
Use case: leadership senses revenue left on the table but cannot quantify the operating gap. Pair with the Revenue Diagnostic and KPI Tree Framework.
Revenue Opportunity Calculator
Purpose. See a ballpark for where money might be left on the table across leakage, pricing and wins, churn, and cycle time. Move the sliders to match your business. The math stays simple so you can use it in a review, not replace your finance model.
How this works
Inputs at a glance
Match each slider to your company. Together they build one combined estimate you can sanity-check in a meeting.
Example: if you booked about $10M in the last year, set $10M. That sets how large the dollar estimates are.
Example: 15% means revenue is up about 15% versus last year. This estimate uses growth to scale one of the buckets.
Rough average gross value per customer over their time with you. The large numbers on this page use revenue, growth, churn, and sales cycle. This value appears on your emailed report.
Share of revenue you lose when customers leave over a year. Example: 5% means you keep 95% of that recurring revenue if nothing else changes. If you track monthly churn, annualize it.
Example: 45 days from qualified opportunity to closed-won. Longer cycles get a larger slice in the close-faster bucket in this estimate.
Your opportunity
The bar shows four slices that sum to the headline total. The first card shows the full leakage picture for context. Dollar amounts are ballpark numbers for discussion, not audited fact.
What makes up the total
The first metric card shows the full leakage picture. The bar only counts part of that leakage in the headline total, plus pricing and wins, keeping customers, and closing faster. That keeps the total from double-counting the same dollar.
- Leakage in the total$2.0M
- Pricing and wins$2.5M
- Keeping customers$250K
- Closing faster$125K
Combined rough upside: $4.9M
Money left on the table (rough)
$3.4M
A ballpark for revenue that slips through cracks at your size. Not an audit. See the bar below for how this rolls into the headline total.
Extra from pricing and wins
$2.5M
Rough upside if you improved pricing, packaging, or win rate without changing company size. Example mindset: same traffic, better conversion.
Value of keeping customers
$250K
Rough value of revenue you keep if churn drops, based on your churn rate and sales volume.
Value of closing deals faster
$125K
Rough value tied to how long deals take. Example: a longer cycle gets a larger slice here because speed shows up as money.
Combined rough upside
$4.9M
Adds the four slices in the bar. Use it to start a leadership conversation, not as a promise or a valuation.
Recommendation after you run it
If the illustrative gap is material and ownership is unclear, bring the output to a Revenue Strategy Call. We will map the drivers to named owners.
Not ready to meet? Request a Private Revenue Memo
Next step
Gap is material?
Bring your calculator output to a Revenue Strategy Call. We will assign ownership to the drivers.
Not ready to meet? Request a Private Revenue Memo